If business partners, employees or the public cannot find information about a family on their own websites, they will find it elsewhere. And that other source, perhaps a newspaper or Wikipedia, may be biased or simply out-of-date.
Read the surprising results of the first comprehensive quarterly survey into what shapes public opinion on super-wealthy families, undertaken by Transmission Private, and get practical guidance to shape opinions in a positive way.
Media coverage surrounding coronavirus has already seen an increasing focus on the immediate and long-term implications across different sections of society, argues Tom Rudkin, a Senior Associate at Farrer & Co.
Many successful families are still stuck in a Napoleonic mindset. The power the Internet has over traditional media is that every user has a voice. Successful families must learn to use theirs.
The Duke and Duchess of Sussex marked 2020 by announcing their new life away from royal duties. They did so via their new website, sussexroyal.com.
Jordan Greenaway, Managing Director of Transmission Private, has been recognised as a leading reputation manager in this year's Spear's 500, the industry-leading league table for the UK's top advisers to private clients.
In 1799, America's first President was worried. He was concerned his countrymen had not fully recognised the risk Napoleon — at the time waging war in Europe and Africa — presented to America if he turned his attention west.
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Effective communication will give you the reputation you need to achieve your goals as well as circumvent the risks that plague successful families. To discuss taking control of your communications, fill out our contact form or contact us directly.
