As a family business, you recognise the importance of your brand, values and purpose. Your success has been built on maintaining a strong reputation with your customers, suppliers, employees, partners and other stakeholders. You need to take steps to protect that.
We work with some of the largest family-owned businesses in the world. Whether a business has been owned by the same family for multiple generations or it was founded by a first-generation entrepreneur with the intention of passing it to the next generation, a company’s reputation is key to its success. We work with highly visible family businesses that operate in consumer industries such as high-street retail as well as low-profile companies in finance, wholesale and property.
Taking advantage of the family brand
We have the experience to help families protect, enhance and leverage their family brand to give their businesses a competitive advantage whilst protecting their privacy. Family-owned companies often have a strong value system, with a bold vision, mission or purpose and social conscience. As customers increasingly look to buy from companies that have a distinctive view of the world, family businesses are well-positioned to benefit commercially. It is important for families to project their message and values online as well as through the media.
Understanding and mitigating reputation risks
We have the expertise to help family businesses take sensible, intelligent steps to protect themselves from reputational harm. Over the last few years, the media and public have grown increasingly interested in the individuals and families who own private companies. In some cases, this has led to highly publicised, aggressive public boycotts, especially on social media. The speed with which news moves online today has dramatically increased the risks for families. It is important that owners of private companies set a clear line between what is and is not in the public domain, and prepare for potential reputational risks ahead of time.
Preparing for the next generation
We have the skills to support next-generation family members as they become more involved in their family businesses − from the very first steps all the way through to succession. As a business starts to transition from one generation to the next, it is important that there is a coherent and ordered communications plan exists to support this shift. In many cases, it is important for next-generation family members to take a progressively more visible role in the business and its communications over time rather than having a transition take place overnight. It is also vitally important that next-generation family members have not accidentally left any embarrassing, personal content online from their younger days on social media networks or other parts of the Internet.
How can we help?
Every situation needs a bespoke, thoughtful approach, blending our technical expertise. Contact us today to start a discussion about how we can support you and your family.
To discuss your needs on a discreet basis, please call us on +44 (0) 207 556 1040 or email email@example.com.