As a founder, you know the importance of effective communication and the power of reputation. Your success has been built on the reputation of your business and its relationships with customers, employees, investors and other stakeholders.
The opportunities and challenges that face our entrepreneur clients are never the same. We work with the founders of some of the biggest consumer and software businesses in the world, as well as fund managers, investors and industrial entrepreneurs with lower public profiles. We work with founders who are still active in their businesses as well as those who have long sold their companies and moved on to new careers.
Adept at communicating your purpose
Our knowledge and expertise mean we are able to ensure that a founder’s public voice and profile capture who they really are, what they believe and what they want to achieve. Many of the entrepreneurs we support want to ensure that their external communications, whether that’s in the media, online or elsewhere, are fully aligned with their personal sense of purpose.
In a world where founders are sometimes subject to unfair criticism, never has it been so important to give expression to your purpose and sensible visibility to your impact, whether its the jobs that your businesses create or the role of your charitable work in the local community.
Deep understanding of the importance of your digital profile
Our technical expertise and decades of communications experience mean we are able to put in place strategies to ensure that your digital profile is representative, accurate and up to date. It is easy for a founder’s online profile to become dominated by information around their wealth and success, without giving visibility to their values, vision and impact.
Serial entrepreneurs can also find that their profile becomes stagnant quickly, focussing on past successes rather than capturing their current work, investments and interests. It may start to look like their career is scattered and sporadic rather than being joined together with a single narrative and story that they recognise.
Experienced at mitigating your risks
Our team is well prepared to help entrepreneurs put in place protections to limit the risk of reputational crises or mitigate their impact. We take a rounded view of our clients’ business and private lives, identifying risks ahead of time so that we can prepare for a potential crisis event as early as possible.
As public interest in founders continues to rachet up, the reputational risks facing entrepreneurs has never been so high. Information now moves faster than ever and there are more platforms, including social media, where company founders are subject to criticism. Our research and bank of evidence also enable us to provide founders with an understanding of the trends that are shaping reputations within their industries and globally, so that they can react in an intelligent and pragmatic way.
How can we help?
Every situation needs a bespoke, thoughtful approach, blending our technical expertise. Contact us today to start a discussion about how we can support you and your family.
To discuss your needs on a discreet basis, please call us on +44 (0) 207 556 1040 or email email@example.com.