As a high-net-worth individual, you recognise the importance of effective communication. Whether it’s safeguarding your relationships with existing stakeholders, such as partners, advisers or investors, or enhancing your reputation with new audiences, your reputation is critical to your success.
The opportunities and challenges that face successful individuals are unique and complex. Every challenge demands a different solution. We advise clients on preparing for events that will attract public interest, such as a business sale or political donation, as well as those in the midst of a communications crisis. Some of our clients continue to take an active role in companies whilst others now focus on their philanthropic, social or community commitments.
Managing your media and public interest
We have the experience to support high net worth individuals in managing their press and public interest in good times and bad, protecting their privacy and advancing their interests. We put a shield between individuals and the media. Successful individuals are exposed to higher levels of media and public attention than ever before, and it is important that clients set a strategy on their press and public engagement, whether that is engaging with the media proactively or consciously staying out of the news pages, where possible.
Protecting your digital profile
We have the technical capability to ensure that an individual’s online profile is up to date, accurate and representative. The Internet is now the first port of call for many people when researching partners, investors and other individuals. It is critical that a high net worth individual’s digital profile is not only factually correct, but represents the full range of their work across business, investment and philanthropy. Too often online profiles become dominated by content about an individual’s wealth rather than their values, mission and purpose.
Safeguarding your privacy
We have the competency to put in place protections to safeguard an individual’s privacy. The emergence of social media means that successful individuals can find their personal information online, either on blog or in social media. In some cases, this may be the result of a malicious campaign against the individual; in other cases, it may be a ill-judged decision by a friend or family member that expose them to reputational and personal risk. It is important to put in place robust protection to make sure that any risks are caught quickly and closed down.
Leveraging the media to advance your interests
We have the knowledge to set a communications strategy to best promote your business interests, whether that is using the media to drive deal-making or give you an edge in a negotiation. The media plays a key role in business and a good communications strategy is the difference between succeeding and failing in a drive. It is essential that successful individuals have a long-term communications strategy to accompany their personal business activity.
How can we help?
Every situation needs a bespoke, thoughtful approach, blending our technical expertise. Contact us today to start a discussion about how we can support you and your family.
To discuss your needs on a discreet basis, please call us on +44 (0) 207 556 1040 or email email@example.com.