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Research: Start-up investment boosts reputation

In July’s research report, we surveyed the UK public on the various different reasons an investor might give for investing in a start-up and how start-up investment has the power to positively shape an individual’s reputation.

two scientists looking at plans

Start-up investment can significantly enhance an individual’s reputation. It is associated with job creation, economic impact, and entrepreneurialism. Yet, limited research has been carried out on the best way to communicate an individual’s reasons for investing in startups.

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In Q2 2021, Transmission Private surveyed 2,000 members of the UK public on the various different reasons an investor might give for investing in a start-up: from creating new jobs to seeking a profit; from disrupting industries to supporting BME entrepreneurs; from supporting female entrepreneurs to bringing a new product to market.

Selected findings and recommendations

Plus, more raw data from our survey of 2,000 members of the public... and practical, hands-on suggestions on how to manage your risk and respond to potential issues. Download the full report below.

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Transmission Private publishes a monthly newsletter that tracks the future of reputation management for private clients.