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Tom Rudkin: Protecting reputation in the post-pandemic world

Media coverage surrounding coronavirus has already seen an increasing focus on the immediate and long-term implications across different sections of society. As these consequences crystallise, it seems inevitable that the actions of prominent and high-net-worth organisations and individuals will be carefully scrutinised.


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Insights & News

  • Punch bag

    Why economic impact matters – and how successful families can communicate theirs?

    Ultra-high-net-worth families make a huge positive economic contribution to the UK. Wealth creators already collect the data to demonstrate this impact, but they often disregard its reputational value and shy away from communicating it for fear of compromising their privacy or drawing unwanted attention.

  • Group of employee's

    Treating employees fairly has a big impact on your reputation

    Ultra-high-net-worth families, and those advising them, often fall into the trap of thinking that their reputation revolves around how much money they give to charity, or how many flagship interviews they give to the broadsheets. While these are important factors, many of Britain’s most successful entrepreneurs and wealth creators are missing a huge reputational open goal – and that is employee welfare.

  • Privacy insight

    Privacy is changing – successful families must change their approach to communications

    Privacy is changing. The line between private and public for ultra-high-net-worth individuals and families has always been a thin one, but social media and the 24-hour news cycle has made that line both thinner and more blurred.

  • Grandfather and child

    In an age of transparency, hiding is no longer possible – or sensible

    Family-owned businesses make a massive impact on the UK economy. The Institute of Family Business’ latest State Of The Nation report bears that out: the family business sector generated over £1.7 trillion in revenue in 2017 for UK public coffers and contributed more than £500 billion of our annual GDP.

  • Occupy Wall Street

    We can't let success become a dirty word

    The publication of The Sunday Times Rich List a few weeks ago was greeted with a familiar outcry. It's unfair. Capitalism is broken. How can so few people have so much wealth while others have so little? Cue Jeremy Corbyn: it was a "stark reminder of the grotesque inequality that scars our society".

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