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Research: The family business premium

In our latest research report, we looked at how branding a private company as a ‘family business’ results in a significant and powerful reputational premium for the business.

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Taking steps to brand a private company as a ‘family business’ results in a significant and powerful reputational premium. Family firms are scoring a serious own goal if they do not make family ownership part of their brand.

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In Q1 2021, Transmission Private conducted a survey to both quantify the impact of branding a private company as a ‘family business’ and uncover hard evidence about the best way to communicate during challenging succession events.

Selected findings and recommendations

Plus, more raw data from our survey of 2,000 members of the public... and practical, hands-on suggestions on how to manage your risk and respond to potential issues. Download the full report below.

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Transmission Private publishes a monthly newsletter that tracks the future of reputation management for private clients.

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Transmission Private publishes a monthly newsletter that tracks the future of reputation management for private clients.