- Transmission Private will establish the investor as a leading, recognised ambassador for the pioneering ideas underlying the new business.
- The signing comes at a time when the agency has been heavily investing in its in-house content creation capabilities.
- With a number of new clients coming onboard, the agency is bringing together our full suite of services into one unified programme: narrative development, content creation, and content distribution.
London, UK – Transmission Private has been appointed by an established international biotech investor to proactively build their profile as a leading and forward-thinking executive as they seek to take their latest start-up to market.
The news comes hot on the heels of several hires for Transmission Private, with the firm investing in its in-house content creation capabilities. The new contract will draw heavily on the agency’s new digital and multimedia capacity, as Transmission Private further sets out its stool as the leading creator of executive leadership content across all channels.
With operations in EMEA and North America, the new client has a long-standing track-record of backing innovative firms across biotech, fintech, IoT, AI investment management, and agriculture through their family office.
The individual approached Transmission Private because they were in the process of bringing a new start-up business to market and wanted to leverage their own executive profile and track-record as vehicle to generate interest in the new business.
Transmission Private will work alongside the individual, as well as other members of the Board, over the coming six months. The objective of the programme is to establish the investor as a leading, recognised ambassador for the pioneering ideas underlying the new business.
The scope of work includes narrative development to ensure that the individual is saying something sufficiently new, original, and distinctive, as well as creating a blend of engaging content – across digital, video, and audio – to translate those ideas into impactful material.
Transmission Private will also be responsible for getting this new content into the hands of important stakeholders – including potential customers, partners, and future investors – through social media, traditional media coverage, and owned channels, such as the company’s new website.
Jordan Greenaway, Managing Director at Transmission Private, said: “We’re delighted to be working with an investor of this calibre, and we look forward to adding value from Day One.
“We’re especially excited to work on this project because it will bring together our full suite of services into one unified programme: narrative development, content creation, and content distribution.
“More executives now recognise how high-quality creative content can set themselves – and, by extension, their businesses – apart. We are well-positioned to capitalise on this trend.”