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Acts of Leadership: Anne Boden, Starling Bank

In this episode of Acts of Leadership, Jordan Greenaway and Sam Patchett sit down to discuss the founder of Starling Bank, Anne Boden, and her bold decision to step down as CEO. The neobank reached an impressive milestone of three million customers in 2022. Will this decision help Starling build consumer trust, and what will the impact be on the rest of the sector?


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  • Magnets

    What is reputation?

    Families and private-client advisers deserve a better explanation of reputation. As a concept, it feels nebulous, intangible and difficult to grasp. The word 'reputation' also gives rise to misconceptions about profligate media coverage, self-aggrandisement or avoidance of public scrutiny. But reputation is, actually, something a lot deeper, more powerful and tangible.

  • Private jet on runway
    High-net-worth individuals

    Flaunting wealth on social media has a negative impact on reputation

    Many ultra-high-net-worth families have found that social media has inadvertently become part of their lives, but with it comes a myriad of reputational dangers unique to the high-net-worth community. According to our latest UHNWI Public Barometer, 25 per cent of the public said flaunting wealth online negatively affects what they think of them.

  • Visas and permits

    With no reputation in the UK, wealthy newcomers find life tough

    The UK is an attractive destination for wealthy families and individuals – for its schools, quality of life, access to the financial market, and the robust legal system. But many find the move difficult, if not impossible, because they have little or no reputation in the marketplace.

It’s time. Find out more about the power of reputation.

Every person we work with needs a bespoke solution. Your needs are paramount and we shape our services to best meet your requirements.

Effective communication will give you the reputation you need to achieve your goals as well as circumvent the risks that plague successful families. To discuss taking control of your communications, fill out our contact form or contact us directly.

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