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The Hut Group: Managing reputation amongst investors

It is an accepted view amongst founders that the strength of their company does not go hand-in-hand with their individual reputation. But, the media frenzy around the share conditions of THG show this isn’t always the case.

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  • Magnets
    Communications

    What is reputation?

    Families and private-client advisers deserve a better explanation of reputation. As a concept, it feels nebulous, intangible and difficult to grasp. The word 'reputation' also gives rise to misconceptions about profligate media coverage, self-aggrandisement or avoidance of public scrutiny. But reputation is, actually, something a lot deeper, more powerful and tangible.

  • Private jet on runway
    High-net-worth individuals

    Flaunting wealth on social media has a negative impact on reputation

    Many ultra-high-net-worth families have found that social media has inadvertently become part of their lives, but with it comes a myriad of reputational dangers unique to the high-net-worth community. According to our latest UHNWI Public Barometer, 25 per cent of the public said flaunting wealth online negatively affects what they think of them.

  • Visas and permits
    Communications

    With no reputation in the UK, wealthy newcomers find life tough

    The UK is an attractive destination for wealthy families and individuals – for its schools, quality of life, access to the financial market, and the robust legal system. But many find the move difficult, if not impossible, because they have little or no reputation in the marketplace.

It’s time. Find out more about the power of reputation.

Every person we work with needs a bespoke solution. Your needs are paramount and we shape our services to best meet your requirements.

Effective communication will give you the reputation you need to achieve your goals as well as circumvent the risks that plague successful families. To discuss taking control of your communications, fill out our contact form or contact us directly.

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Transmission Private publishes a monthly newsletter that tracks the future of reputation management for private clients.