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Research: Climate inaction harms reputation

In November 2021, we conducted a survey to better understand whether the public felt ultra-high-net-worth individuals were doing enough to respond to the threat of climate change. The results showed it’s not how much wealth you have, but rather what you do with it.

climate change protest

The public overwhelmingly support an increase in taxes on the rich to cover the costs of climate change. This was unsurprising. But the research did also find that young people were prepared to give wealthy individuals the benefit of the doubt when it came to how they chose to spend their money.

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In Q3 2021, Transmission Private conducted a survey to better understand whether the public felt UHNWIs were doing enough to respond to the threat of climate change. The survey resulted from polling a nationally representative sample of 2,000 members of the UK public.

Selected findings and recommendations

Plus, more raw data from our survey of 2,000 members of the public... and practical, hands-on suggestions on how to manage your risk and respond to potential issues. Download the full report below.

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Transmission Private publishes a monthly newsletter that tracks the future of reputation management for private clients.