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Research: How industry impacts reputation

In September 2021, we conducted a survey to better understand what industries were considered beneficial (and harmful) to an entrepreneur’s reputation. Rightly or wrongly, wealth generated from some industries is considered more acceptable than others.

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Private clients’ reputations are shaped by their source of wealth. Rightly or wrongly, wealth generated from some industries, such as technology, is considered more acceptable than others, like mining. Yet, too often judgements about ‘acceptable’ and ‘unacceptable’ industries are based on intuition rather than data.

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In Q3 2021, Transmission Private conducted a survey to better understand what industries were considered beneficial (and harmful) to an entrepreneur’s reputation. The survey resulted from polling a nationally representative sample of 2,000 members of the UK public.

Selected findings and recommendations

Plus, more raw data from our survey of 2,000 members of the public... and practical, hands-on suggestions on how to manage your risk and respond to potential issues. Download the full report below.

Download the full report

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Transmission Private publishes a monthly newsletter that tracks the future of reputation management for private clients.

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Transmission Private publishes a monthly newsletter that tracks the future of reputation management for private clients.