Jordan Greenaway, Commercial Director at Transmission Private, recently wrote for Spear’s about how time and a change of direction can heal negative public perception. The article uses Bill Gates’ famously bad reputation in the summer of 2000 as a case study to explore how Kanye West might rebuild his own, if at all possible.

Summary

• When someone’s reputation seems irreparably bad, apologies and public appearances can do more harm than good.
• The character of Ye’s public downfall makes his case particularly complex.
• Finding a new niche can help someone rebuild in a positive way, argues Jordan

View original coverage: Bill Gates is proof that time can heal bad reputations. Is Ye taking notes? →