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Like many, we read Prince Harry’s 570-word statement earlier this week with astonishment and amazement, shocked not only at the decision to sue The Mail on Sunday over this particular story, but shocked at the path they have chosen to take.
Families and private-client advisers deserve a better explanation of reputation. As a concept, it feels nebulous, intangible and difficult to grasp. The word 'reputation' also gives rise to misconceptions about profligate media coverage, self-aggrandisement or avoidance of public scrutiny. But reputation is, actually, something a lot deeper, more powerful and tangible.
Many ultra-high-net-worth families have found that social media has inadvertently become part of their lives, but with it comes a myriad of reputational dangers unique to the high-net-worth community. According to our latest UHNWI Public Barometer, 25 per cent of the public said flaunting wealth online negatively affects what they think of them.
The UK is an attractive destination for wealthy families and individuals – for its schools, quality of life, access to the financial market, and the robust legal system. But many find the move difficult, if not impossible, because they have little or no reputation in the marketplace.
Ultra-high-net-worth families make a huge positive economic contribution to the UK. Wealth creators already collect the data to demonstrate this impact, but they often disregard its reputational value and shy away from communicating it for fear of compromising their privacy or drawing unwanted attention.
Every person we work with needs a bespoke solution. Your needs are paramount and we shape our services to best meet your requirements.
Effective communication will give you the reputation you need to achieve your goals as well as circumvent the risks that plague successful families. To discuss taking control of your communications, fill out our contact form or contact us directly.