We have worked with countless private investors and family offices – running sophisticated programmes to help them generate high-quality deal flow.
Running a deal-flow generation campaign requires a subtlety of touch and sensitivity to client needs. We manage that careful balancing act, building you the reputation to attract source the best deals.
The needs of every client are unique. We are able to carefully tailor our services to the individual needs of every private investor and family office.
Working backwards from the desired end result, we plot a highly bespoke pathway to help private investors attract the type and quality of deal flow to make a difference to their business.
Example: Manufacturing-focused family office
Challenge
- A family office wanted to deploy in excess of £50 million to acquire failing manufacturing companies in the European market
- The family office had traditionally maintained a very low profile, so was not attracting the scale nor quality of the leads it needed to deploy this capital.
- Even worse, when it proactively bid for manufacturing firms, their bids were often shrugged off and dismissed in favour of more prominent, well-known turnaround funds.
Approach
Branding
- We advised the family to set up a new investment entity specifically for its manufacturing investments.
- The family office had previously invested in a mish-mash of deals, and the market was confused about the type of opportunities it was looking to attract.
- We created a standalone brand for the new investment entity, focussing its name and branding exclusively on manufacturing opportunities.
Digital footprint
- We created, designed, and launched a new website for the new investment entity.
- We drafted content for the website that focussed on the type, scale, and nature of the manufacturing entities that the family office was looking to invest in.
- We launched a dedicated Impact page on the new investment entity's website, outlining the family office's commitment to ethical turnaround conduct.
Media and stakeholder mapping
- We launched the new investment entity in the manufacturing and European business press with in excess of 10 pieces of careful, controlled media coverage.
- We undertook a stakeholder mapping exercise to identify the shareholders of all appropriately-sized manufacturing firms in the UK that may be amenable to approaches.
- We prepared a printed case study for the new investment entity, showcasing how the family office has previously successfully acquired and turned around a manufacturing firm.
- The case study was distributed by post to all key individuals identified in the stakeholder mapping exercise.
Result
- The family office was approached by in excess of 15 high-quality investment opportunities.
- This, ultimately, led to the family office acquiring three manufacturing firm over the coming 18 months as turnaround opportunities.
- The activity also led to another private investor approaching the family office, with a view to doing a co-investment deal worth £75 million.
Welcome
Welcome to our Deal Flow Information Hub – bringing together all you need to know to generate high-quality deal flow. Read more about our deal flow services →
Opportunity
The opportunity before private investors and family offices is huge. There are more investment opportunities open to investors than ever before but the competition is also fierce. Read more about the opportunities facing private investors →
Process
We work with investors to find bespoke communications solutions to their unique deal flow challenges, whether it is defining the market positioning or building a credible digital footprint. Read more about our process for helping clients →
Research
There is strong evidence to show the increasing importance of reputation to deal-flow generation. It is not enough to simply increase your visibility. Read more about our research →
Contact
Ready to start you investment journey? Contact Transmission Private today to discuss how we can support you. Contact us to discuss your needs today →
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