Reputation and media monitoring is critical to managing your reputation effectively. Effective monitoring ensures that potential issues are spotted as early as possible—and closed down or mitigated before they become bigger problems.
Reputation and media monitoring is essential for all successful individuals, family offices, and family businesses. We provide monitoring to some of the world's largest family offices, with billions of assets under management (AUM), as well as single successful entrepreneurs with a low profile. We work with entrepreneurs and family with significant, prominent public profiles as well as individuals that may only be mentioned once or twice per year.
Using technology to sort through online content
We have the technical skills and tools to sort through billions of pieces of new online content to identify those that may expose clients to media and reputation risks. We track social media, including Twitter and Facebook, around the clock for mentions of the family, their investments, and all allied terms. We also maintain comprehensive oversight of the digital footprint of all members of the family, including their social media accounts and all rich media, such as photographs and videos.
Using human intelligence to understand risks—and close them down
We have the experience to help accurately and quickly evaluate the risk a piece of content poses to a family. All mentions are analysed and evaluated by our team of communications professionals to assess whether there is an urgent reputational risk. We alert clients to urgent risks as soon as they are discovered and taking direct action to resolve risks, which may include requesting the removal of information, drafting quotes, or engaging legal support. It is important to react as quickly as possible to emergent risks, so that can be shut down before harming a family.
Build for the unique challenges facing private clients
We have the skills to monitor sources of information that other firms overlook that pose a significant risk to private clients. We monitor public sources of information, such as Company House and HM Land Registry, for personal references that could lead to unexpected media stories and interest. We track leaks, including those on the dark web that could expose the family to reputational risk. And we track changes to important online content, including profiles on websites such as Wikipedia.