Successful families have a hugely positive impact on the world. Foundation websites provide families with the opportunity to subtly highlight their contribution — as well as showcase the causes they support.
Transmission Private creates, designs and launches websites for private foundations, family charities, and philanthropic trusts. By communicating directly, individuals, families and philanthropists have the power to articulate their charitable activity and social mission in a language that they recognise as their own.
We manage the process end-to-end, ensuring not only that the website and language captures a family's core personal philanthropic philosophy whilst respecting their privacy, but it is also prominently displayed online in search.
Advising on the family's visibility on the website, ensuring their contribution is represented online without exposing them to unnecessary risk or outside interest
Defining a core message for the foundation online, which accurately captures how the family and the foundation feels about their social mission and goals
Presenting design and branding concepts, which meet the needs of the family foundation while also capturing the core social mission of the charity in a subtle way
Writing all the content for the website, ensuring that the foundation's messaging is clear, crisp and representative — and captures the positive impact of the charity's work
Providing evidence-led advice on the structure of the website, including the information that should — and should not — be included on the website
Ensuring the new website and specific internal pages, such as biographies, are displayed prominently on search engines
Maintaining the website with fresh news, ensuring that the foundation has a direct way to communicate directly with stakeholders
Providing regular analytics to show how people are finding the foundation as well as the family — and the scale of this outside interest
Single pooling point to capture the wide range of positive activity that the family foundation engages in, such as charitable gifts, social impact investment, or other forms of social impact, such as art collection loans
Providing a clear, factual public record about the activity and work of the family foundation
Ability to set a clear narrative around the work and mission of the foundation, shaping external perceptions
An online platform which does justice not only to the philanthropic work of the family, but provides an opportunity to showcase the impact and work of the charities they support
Ability for the foundation to communicate news, such as new charitable activity and gifts, ensuring that the public record is up to date and representative
An opportunity to give the family's online profile more depth, subtly and carefully showcasing their charitable activity — rather than have their online profile dominated by information about their success and wealth
Vehicle to hold accurate and representative biographies of family members so they can be easily found online
Receive fine-grained data on who is searching for the foundation and family, what they are searching for, and the scale of outside interest
Lack of any online presence for the family foundation online, meaning that the family's positive work is not on the public record and has no visibility
The family's online profile is slim, partial and does not capture their philanthropic work — focussing instead of their wealth and business success
Family does not have the opportunity to communicate their broader social mission and community contribution — outside of the financial and business goals articulated elsewhere online
Lack of ability to showcase the good work of the causes that they have supported
Inability to source analytics on what people are searching about the family office, the family and the scale of outside interest
Lack of ability to give the family's profile further depth outside of snap judgements on the basis of their wealth, success and business activity
Information about the family's philanthropic activity is partial, out-of-date and unrepresentative, perhaps giving the impression that the family's charitable activity is focussed on only one single charity, cause or area focus — potentially even leading to the misconception that the family's giving is much smaller than it actually is
Lack of control over how the family's charitable activity and the family foundation itself is perceived
Ultra-high-net-worth families, and those advising them, often fall into the trap of thinking that their reputation revolves around how much money they give to charity, or how many flagship interviews they give to the broadsheets. While these are important factors, many of Britain’s most successful entrepreneurs and wealth creators are missing a huge reputational open goal – and that is employee welfare.
Every person we work with needs a bespoke solution. Your needs are paramount and we shape our services to best meet your requirements.
Effective communication will give you the reputation you need to achieve your goals as well as circumvent the risks that plague successful families. To discuss taking control of your communications, fill out our contact form or contact us directly.