Media management is critical to safeguarding your reputation and ensuring your public image is accurate, representative and up to date. Maintaining strong relationships with the media is essential for putting your best foot forward to advance your personal and business interests.
We manage the media for successful individuals, private investors, as well as prominent family offices and multigenerational businesses. Some of the families we support already have a significant press profile, which they need to be managed in an effective and protective way, whilst others are looking to engage with the media for the first time to generate relevant and beneficial coverage. We work with individuals who are looking to raise their profile in a subtle and strategic way as well as private clients who are looking to stay as quiet and below the radar as possible.
Building positive relationships with the press
We have decades of experience helping private clients build long-term positive relationships with the press. A positive relationship with the press can be a powerful tool to advance a client’s personal and commercial priorities. But building these relationships requires a strategic plan and an understanding of how the media operates. It is essential to build a mutually beneficial two-way relationship built on trust and honesty. This may mean being forthright, honest and transparent about difficult stories when they occur, as well as positive ones.
Safeguarding your privacy
We have the skills and relationships to help clients safeguard their privacy as well as mitigate negative coverage. In the age of the Internet, damaging coverage can have a lasting negative impact on an individual and their businesses. It is important for clients to manage their interactions in a strategic and informed way. Many clients sadly fail to recognise that honesty is often the best policy and attempt to spin a story or pursue an aggressive approach, resulting in a worse outcome. We act as an expert media shield between high-profile and business families and the media.
Securing reputation to support your reputation
We have the expertise to support clients in securing strategic media coverage to support their credibility and reputation. Relevant and calculated press coverage can enhance an individual or family’s profile, providing an independent source of information online about the family’s business activities, charitable work, purpose or mission. This can also be helpful if a client is transitioning to a new career or industry and, as a result, needs to build credibility to support their investment and business activity. When securing coverage, it is essential for a client to think through the best venues as well as the long-term impact on their positioning and profile.
How can we help?
Every situation needs a bespoke, thoughtful approach, blending our technical expertise. Contact us today to start a discussion about how we can support you and your family.
To discuss your needs on a discreet basis, please call us on +44 (0) 207 556 1040 or email firstname.lastname@example.org.