Media interest in successful individuals continues to increase daily. Public curiosity in company-owners, whether big or small, is at an all-time high and if it is not handled expertly, reputations can be destroyed overnight.
Transmission Private works with successful individuals and families to advise them on all aspects of media interest, responding to and managing press enquiries, maintaining trusted media relationships, communicating their point of view and, where appropriate, announcing positive news.
Throughout this process, we protect the family's personal and business interests at all times, work to mitigate unfair and partial coverage, and put a shield between the family and the media.
The explosion of online media and digital journalism has also meant that there is more content being generated than ever before. It is essential to take control through a coherent media strategy.
Providing independent, highly personal media advice to manage and mitigate interest. An individual or family's press is sometimes managed by the in-house PR teams at one of their companies, who usually put short-term commercial interests, such as promotion, over the family's long-term personal interests
Responding directly to media inquiries and taking full control of press relationships
Drafting lines and quotes in response to press enquiries, where a response may be required, which effectively communicates the family's point of view
Maintaining ongoing trusted relationships with journalists and media venues that regularly cover the family and their businesses
Setting the strategy around regular or semi-regular events, such as acquisitions or the publication of annual accounts, which will invite a certain degree of natural press interest
Ensure the family's long-term personal interests are put above short-term commercial interests, especially if the family's press is currently controlled by one of their company's in-house PR teams, who will generally advise promotionally press engagement in all cases
Communicate the client's point of view effectively, ensuring that coverage is accurate and balanced
Ability to get to print responses that accurately capture the family's response to media enquiries and points of view on ongoing issues
Confidence that any media strategy or draft quotes will not inadvertently expose the family to more risk rather than less
A sense of comfort in knowing that the family's media profile is being managed expertly and efficiently by a team with decades of experience
Press interest is managed by one of the family's companies, who prioritise promotion and short-term commercial interests over the family's long-term personal interests
Press enquiries are left without responses, leading to the publication of inaccurate, unrepresentative and factually incorrect material
Coverage, both online and in print, present a partial, unrepresentative and continuously negative image of the family
Positive news and stories are not effectively communicated, leading to an imbalanced and overly negative portrayal of the family
A negative media narrative cements itself around a successful individual or family, which it is then difficult to turn around
Big business transactions, such as acquisitions, are communicated in a chaotic and disorganised way, leading to the perception of corporate chaos amongst business partners and peers
Every person we work with needs a bespoke solution. Your needs are paramount and we shape our services to best meet your requirements.
Effective communication will give you the reputation you need to achieve your goals as well as circumvent the risks that plague successful families. To discuss taking control of your communications, fill out our contact form or contact us directly.