Launching a family office website enables private clients to communicate directly with colleagues, partners and potential investees, ensuring information online is up-to-date and accurate.
Transmission Private builds, designs and launches family office websites for private individuals and families. By communicating directly, families have the power to articulate their business activity and themselves in a language they recognise as their own.
We manage the process end-to-end, ensuring not only that the website and language captures a family's core personal and investment philosophy whilst respecting their privacy, but it is also prominently displayed online in search.
Advising on the family's visibility on the new website, protecting their privacy whilst ensuring the website can be leveraged effectively to ensure the family's own online profiles are up-to-date and representative
Defining a core message for the family office to communicate online that accurately captures how the family see themselves
Presenting design and branding concepts, which meet the needs of the family while also capturing that core message
Providing evidence-led advice on the structure of the website, including the information that should — and should not — be included on the website
Writing all the content for the website, ensuring that the family office's messaging is clear, crisp and representative, whilst not exposing the family to unnecessary risk
Ensuring that the new website and specific internal pages, such as biographies, are displayed prominently on search engines
Maintaining the website with fresh news and additional material, ensuring that the family always has a direct way to communicate directly with stakeholders
Providing regular analytics to show how people are finding the website and giving early-warning of spikes in interest
Single pooling point to capture the various different aspects of the family's offices activity, across its business, investment and philanthropy activity, pulling them together with a single message
Ability to control how a family's investment activity and business activity is presented online, as well as shape external perceptions of both
Platform to provide accurate and controlled updates on the family's business activity as well as respond directly to inaccuracies, if necessary
Ability to control how a family or successful individual is positioned online, as well as shape external perceptions
Vehicle to hold accurate and representative biographies of family members so they can be easily found online
Platform to give next-generation members of the family a certain degree of subtle prominence in the family business
Lack of any online presence for the family office online, meaning that potential partners and investee companies cannot get in contact — as well as potentially creating an unhelpful impression of secrecy around the family
Out-of-date, negative and impartial online content about the family's business activity becomes their full digital profile, without any semblance of balance
A family office's online profile is disjointed, incoherent and dispersed, lacking any comprehensive narrative that articulates what they stands for
Lack of viable platform to respond to inaccurate rumours and reporting, which may need an immediate, quick, urgent response
A family's online profile is slim and narrow, reducing them solely to their commercial success or net worth
Inability to source analytics on what people are searching about the family office, the family and the scale of outside interest
In 1799, America's first President was worried. He was concerned his countrymen had not fully recognised the risk Napoleon — at the time waging war in Europe and Africa — presented to America if he turned his attention west.
Every person we work with needs a bespoke solution. Your needs are paramount and we shape our services to best meet your requirements.
Effective communication will give you the reputation you need to achieve your goals as well as circumvent the risks that plague successful families. To discuss taking control of your communications, fill out our contact form or contact us directly.