Securing a relevant, high-quality media interview can elevate your reputation and significantly advance your business and personal interests. Whether it's raising your profile within a specific industry, positioning yourself in a new way for the next phase of your career or making a significant intervention into a public debate, managing this interview process from start to end will be critical to your success.
There is no single type of media interview, and everyone will need a bespoke, highly personalised approach. We work with significant high-profile start-up entrepreneurs who want to secure credible, positive coverage in the national press, across newspapers, TV and radio. And we work with relatively low-profile executives who want a much more targeted strategy, which does not expose themselves to widespread and unnecessary public interest.
Finding the right media interview
We have relationships, networks and intelligence to find the right media interview slot to enhance your credibility, whether that is in the newspapers, on TV and radio, or online. It is essential to carefully assess why you are engaging with the media, the message you want to communicate, and the audience that you want to target. We will then work together to find the most appropriate and valuable media interview slots that will advance your long-term business and personal interests, and help guide the subject of the interview and what you should say.
Preparation you for a media interview
We have decades of experience preparing entrepreneurs, investors and executives for media interviews, whether that is newspaper interview, TV interview or radio interview. Interview prep and media preparation is critical. It is essential that you are well prepared in advance of any media opportunity, ensuring that you get the most out of the engagement whilst, at the same time, not exposing yourself to potential PR risk. This will often mean taking the time to identify the key messages that you want to communicate during an interview, as well as working out a way to communicate those messages even if different questions are asked. We will provide you with tips for interviews to ensure that get the most out of the engagement.
Managing the risks that come with media interviews
Whilst media interviews are a fantastic way to enhance your credentials and reputation, any type of engagement with the media comes with reputational risks. Interviews can easily go off-piste and difficult questions may be thrown at you. It is essential that you are prepared for difficult questions and curveballs, and that you are able to handle them smoothly and calmly. As well as improving your interview technique, we work with clients to prepare comprehensive briefings in advance of interviews and prepare suggested answers for unexpected questions that the media may ask.
How can we help?
Whether you’re a high-net-worth individual, founder or Non-Executive Director, every situation needs a bespoke, thoughtful approach, blending our technical expertise. Contact us today to start a discussion about how we can support you.
To speak with one of our London communications advisers call us on +44 (0) 207 556 1040. Or if you are based elsewhere in the world, you can call us on +1 (917) 451-5021. Alternatively, contact us online.
