Personal PR is critical to your personal and professional success. Whether it’s ensuring that you are seen in the right places through securing appropriate interviews in the media or speaking opportunities, or ensuring that your digital profile is up to date, representative, and accurate, personal PR will be essential to advancing your personal and commercial interests.
Every personal public relations brief is unique and will demand its own carefully considered approach.
We have supported highly successful, visible entrepreneurs who need support to raise their profile in the right circles, whether that’s through securing an interview, attaining speaking opportunities, or managing social media channels in the right way.
We have also supported senior executives who want to maintain a low profile, but build strategically important relationships with other people in their sector, secure relevant Non-Executive Directorships or Board positions, or take control of how they look online.
Strategic advice for personal branding
We have decades of experience advising successful individuals on their personal branding, whether that is positioning clients as business leaders in their own sector for the first time, or helping them transition their existing profile to a new sector.
Our key personal branding services include:
- Exploration of different possible personal positioning options
- Creation of a natural, authentic message
- Competitor analysis to evaluate the positioning of other individuals
- Design of personal branding collateral, if required
Before starting a personal PR strategy, it is essential to know how an individual wants to be branded and which audience they want to reach. In some cases this may be a very wide audience; in other cases, this will be much more focussed.
This will determine the strategy, and whether private events, wider media, or even social media is appropriate.
To ensure a client’s personal brand cuts though it also may be necessary to undergo competitor analysis, draft a vision statement that captures their perspective on the world, and write a compelling executive profile that captures an individual's success and career highlights.
Securing relevant opportunities through personal PR activity
We have the relationships and networks to secure relevant, high-quality media interviews, speaking opportunities, and executive appointments for all types of clients, whether they are entrepreneurs, business leaders, next-gen family members, or executives.
It is critical to identify and secure the right opportunities; not all PR opportunities are created equal.
The key personal PR opportunities we secure for clients include:
- Securing premium media interviews
- Identifying key Board and advisory positions
- Attaining key speaking opportunities
- Managing a client’s personal online profile
- Selective coverage of your business activity, investments, and charitable projects
When securing a speaking opportunity or media interview, it is important to know that it will have a substantial long-term impact on the client's profile and enhance their reputation in the right way.
Success should be judged by whether the opportunity helps someone brand themselves appropriately and introduces them to the right audience.
In many cases, effective personal PR and the right personal PR activity is not about securing coverage at all, but organising the right private events to meet people and extend their network, securing relevant Board positions and NEDs, allying themselves with prestigious and relevant organisations, or looking after their digital profile, so that the information about them online positions them in a way that meshes with their long-term personal and professional interests.
How do you secure high-profile positive press? Our public relations team acts for individuals who want to establish a profile, as well as those who want their existing interest managed. Find out more →
Managing risks to your reputation
We have the expertise to mitigate any potential threats or risks to a client’s reputation. Our key risk management services include:
- Responding to hostile media and public enquiries
- Developing crisis communications plans
- Providing emergency communications support during a crisis
- Monitoring the traditional media and social media
Whilst not applicable to everyone, a key part of any effective personal PR campaign is not only to strategically raise a client's profile but to ensure that any downside risks, such as criticism or crisis situations, are effectively managed whilst protecting their personal reputation.
A single piece of unfair, negative, or harmful coverage may ruin a client’s reputation for years into the future, sitting highly visible online for decades to come.
It is important that any strategy to raise the profile of an individual is done in concert with activity to control the risk, whether that is putting in place a crisis communications plan, online reputation management strategy, or reputation risk monitoring.
How can we help?
Whether you’re a founder, investor, or high-net-worth individual, every situation needs a bespoke, thoughtful approach, blending our technical expertise. Working with a specialist personal PR agency will give you the edge. Contact us today to start a discussion about how we can support you and your family.
To speak with one of our London communications advisers call us on +44 (0) 207 556 1040. Or if you are based elsewhere in the world, you can call us on +1 (917) 451-5021. Alternatively, contact us online.