This week, Luke Thompson, a Partner at Transmission Private, was featured on PR Daily. He discussed how communications can help senior executives and company leaders build a public persona that defends against naysayers and online trolls.

Summary

• Companies must implement robust media and online monitoring systems for executives and their companies. It is not enough to monitor mentions of the company — big businesses must also monitor their personnel. Untouched attacks to an executive can cause long-term, needless, and unfair damage to their reputation.
• Executives need to be especially sensitive when it comes to dealing with certain audiences. Research revealed that young people were much more likely to try to politicize their dissatisfaction with a company leader or senior executive.
• Executives should take concrete steps to improve their profiles and reputations, rather than simply waiting for a crisis to emerge. The reputational damage of a crisis is much less likely to stick if the individual already has a strong, positive and curated public profile.

View original coverage: PR Daily →