Transmission Private, the leading communications adviser to high-net-worth individuals, has been appointed by a Hong Kong-based entrepreneur to manage their digital profile and online communications strategy on a retained basis.
The individual is a founder of a leading financial services corporate group in the region which employs in excess of 15,000 people globally. The individual also holds diversified investments in the technology, property, and healthcare spaces through their family office.
The appointment was made on the basis of a competitive pitch process. The priority for the individual is to maintain oversight over their digital profile, devise strategies to monitor and tackle false information online, as well as undertake selective steps to build the client’s profile as a credible and understated individual.
The appointment further signals Transmission Private’s progress in establishing itself as the go-to communications and reputation adviser for high-net-worth individuals as it slowly expands its client base outside of the UK region. The announcement also follows quickly on the heels of the launch of the agency’s new Digital Profile Audit service.
As part of the scope of work, Transmission Private will be responsible for oversight for the client’s digital profile globally, including online media; online communications strategy; digital content creation; digital and media risk management; social media oversight and strategy, and online reputation management.
The programme of work also includes giving selective and dignified visibility online to the ESG activity of the entrepreneur and their business entities.
Jordan Greenaway, Managing Director of Transmission Private, said: “We are delighted to start working with the individual and look forward to delivering strong and immediate value. We believe we were chosen because of the strength of our digital capabilities, as well as our ability to advise candidly, honestly, and straightforwardly about what is — and isn’t — feasible and reasonable.
“This is a vindication of our strategy of staying focussed on our very specific target market. While other agencies are seeking to diversify across different client bases, we see our growth coming from building deep, trusted relationships with clients — and establishing ourselves as the go-to adviser for all the communications needs of successful individuals.”