As restrictions ease across the country, many successful individuals look forward to the prospect of an economic recovery, greater business opportunities, and a return to normality.

• How have the recent political scandals impacted the UHNW community?
• Do political donors need a communications plan to manage public perceptions?
• Has the rise in Green party support impacted issues of sustainability?
• What are the reputational risks to expressing opinions on political issues?

In this edition of our Political Briefing, we look at the current communications issues that high-net-worth individuals face when becoming involved with politics, what the rise of Green parties means for the UHNW community, as well as the implications of the UK’s recent local elections.

Summary of findings

• Corruption scandals involving politicians and entrepreneurs have put political donors under increasing levels of media and public scrutiny.
  
• Successful individuals who give to political causes should put in place communications plans to manage any false, mistaken perceptions about their intentions.
• Political donors should appoint a press liaison to engage constructively with the media and demystify their political giving, activity, and support.
• Whilst political giving leads to reputational risks, successful people should not be afraid to express their opinions on political issues. Just 3 percent of people say someone’s political views would damage their opinion of them.
• Entrepreneurs need strategies to communicate their sustainability credentials. The rise in Green Party support suggests environmental concern is at an all-time high.
• The Conservatives made significant gains in the local elections while Labour lost ground.

Plus, more insight into the current political landscape and practical, hands-on suggestions on how to manage your risk and respond to potential issues. Download the full report below.