This week, our latest research note, Climate Inaction Harms Reputation, featured on Forbes’ website. The article covered the rising reputation risks that many wealthy individuals face in participating in certain activities, like space travel. Jordan Greenaway spoke about the need to be more purposeful in these actions rather than just doing them out of personal choice.

Summary

• There is growing public backlash against billionaires’ extravagant hobbies, with 75% of people believing wealthy individuals “should focus their resources on problems facing Earth, like climate change, before space travel.”
• This backlash can be seen in the drop in value of Virgin Galactic by more than half since the company’s first flight in July.
• Jordan is quoted asking about billionaires intentions in investing in space tourism, something which uses a large amount of CO2 for such a short journey.

View original coverage: Forbes →