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The Lede: Property rush

In April’s edition of The Lede, we looked at how reputation can give family offices and private investors an edge when competing for lucrative property development opportunities.

This article is an extract from Transmission Private’s monthly newsletter, The Lede, which tracks the world of reputation management for private clients. You can sign up for the newsletter on our website via the tab at the bottom of this article or by completing the form here.


It’s not just landed estates that have property on their minds, according to Knight Frank’s Wealth Report. In fact, despite the pandemic, 1 in 3 family offices and private investors are now looking to invest in commercial property. 🎓

Why are private investors looking at property? The pandemic has redefined the way we work. Offices may soon seem like distant relics of the past, but the same cannot be said for all types of property. Care homes, student accommodation, and healthcare developments all seem to have shrugged off the property crisis. Demand for these development assets will be high.

What challenges do private investors face? Competition is fierce and everyone wants a piece of the pie. Lucrative development schemes often get awarded to powerful, established corporate property investors who have decades of experience and a public track record of completing sophisticated property deals. Unnamed and invisible investors are little fish in a very big pond. The only way they will have a fighting chance is by playing to their strengths and standing out from the rest.

How does reputation help?

The takeaway... money is not everything. Private investors must deploy every asset in their reputational arsenal to stand as tall, if not taller, than the rest.

Transmission Private publishes a monthly newsletter that tracks the future of reputation management for private clients.

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Transmission Private publishes a monthly newsletter that tracks the future of reputation management for private clients.

  • Exclusive interviews with leading private client advisers
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  • Early analysis of new trends impacting personal reputation
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Transmission Private publishes a monthly newsletter that tracks the future of reputation management for private clients.