London, UK — Transmission Private, the leading global strategic communications advisor to successful individuals and their businesses, has today announced the launch of their new strapline.

The strapline, The Power of Reputation, will be leveraged across all its communications and marketing activity, and will become an integral part of its brand going forward.

Over recent months the company has invested significantly in building out its advisory proposition, extending its range of services beyond its traditional heritage in public and media relations, to position itself as a single point of contact for the reputation needs of successful individuals and their businesses.

The launch of the new tagline caps off the strategic repositioning of the agency, and the news will be followed by the announcement of new hires and product launches over the coming months. The new launch also signals the agency's intention to continuing growing in the private client advisory space.

The news follows fast on the heels of Transmission Private’s appointment as the global communications partner to a new $1.5 billion US family office.

Transmission Private was established in 2014, and has carved out a niche providing communications and reputation advisory services to family offices, family businesses, as well as successful individuals and executives.

Jordan Greenaway, Managing Director of Transmission Private, said: “The new tagline is a natural evolution for the agency as we stake out our claim to be the leading reputation advisor to successful individuals.

“The new tagline emphasises the importance of reputation as a competitive advantage for individuals, executives, and their businesses.

“Too often reputation management is seen as a damage limitation exercise. We are on a mission to educate the market about the important edge that reputation can give clients in winning new deals, striking new partnerships, and driving professional and personal success.”