Reputation acts like a magnet: a good reputation attracts; a bad reputation repels.

Most families sit somewhere between these two poles: they neither repel nor attract — and they lack the real leverage a truly good reputation gives them.

Why is effective family communication necessary?

Toxic narratives often start from a simple misunderstanding – around employee welfare, tax residency or sustainability – that then attach themselves to the family, deepening into a negative reputation.

While many families recognise the risks of a negative reputation, they do not appreciate the benefits of a positive one.

Effective communication not only allows a family to create a profile that is accurate, up to date and representative, but also enables them to advance their business interests, build new relationships and open up new opportunities.

Reputation drives success

A positive reputation gives successful individuals an important advantage. It not only helps them combat toxic and biased narratives, but it provides them with a powerful platform to build new relationships and advance their relationships.

Seating

If a family develops a bad reputation:

If a family develops a good reputation:

89%
9 in 10 companies say they will not work with people who they deem to be a reputational risk
Reputation is fundamental to effective business. Banks, lawyers and other professional advisors are much more sensitive about who they work with. Business partners are incredibly cautious about the people and companies they partner with. And consumers are increasingly concerned about the companies that they buy from. Successful individuals with powerful reputations are able to stand apart from their competitors and turn their standing into a business advantage.

Intelligent solutions

Every family has different communication needs. Our family communications services are designed to suit your individual requirements.

01

Media & social media monitoring

We watch print media, social media, blogs, public records, leaks, and everywhere else, both offline and online, for references that could pose a risk – or opportunity – to our clients and their reputations.

02

Digital profile & reputation management

We help private clients proactively take control of how they look online, especially on popular websites and search engines. We ensure their digital profiles represent who they really are.

03

Family office website creation

We build, design and launch family office websites for private individuals and families, ensuring that information about them online is accurate, up-to-date and representative.

  • Recognised as best in breed for family communications, Transmission Private has doubled the number of families it supports in the past year. The company has recognised that the growth of online publishing platforms and social media has blurred the division between public and private.
    Spear's 500 2020 Spear's 500 2020
  • The Transmission team look after every part of the family’s reputation, advising around the media risk of investments, philanthropic engagement and more.
    Spear's 500 2019 Spear's 500 2019
  • Transmission Private has carved out a name for itself as a private office that works exclusively with families and family offices, helping individuals manage and control their media interest.
    Family Capital Family Capital

Ready to enhance your reputation and build new relationships?

Every person we work with needs a bespoke solution. Your needs are paramount and we shape our services to best meet your requirements.

Effective communication will give you the reputation you need to achieve your goals as well as circumvent the risks that plague successful families. To discuss taking control of your communications, fill out our contact form or contact us directly.

Sign up to The Lede
Close

Transmission Private publishes a monthly newsletter that tracks the future of reputation management for private clients.