Reputation acts like a magnet: a good reputation attracts; a bad reputation repels.

Most families sit somewhere between these two poles: they neither repel nor attract — and they lack the real leverage a truly good reputation gives them.

Toxic narratives often start from a simple misunderstanding – around employee welfare, tax residency or sustainability – that then attach themselves to the family, deepening into a negative reputation.

While many families recognise the risks of a negative reputation, they do not appreciate the benefits of a positive one.

Effective communication not only allows a family to create a profile that is accurate, up to date and representative, but also enables them to advance their business interests, build new relationships and open up new opportunities.

Reputation drives success

A positive reputation gives successful individuals an important advantage. It not only helps them combat toxic and biased narratives, but it provides them with a powerful platform to build new relationships and advance their relationships.

If a family develops a bad reputation:

Partners, including advisors, suppliers and other businesses, will not want to work with them
Their businesses will be plagued by spates of consumers activism and boycotts
Businesses will turn down their investments and charities will reject their gifts
Governments and regulators are more likely to examine their affairs and take a particularly punitive approach to enforcement
They will find themselves subject to ongoing negative media interest, with all their actions pored over at length

If a family develops a good reputation:

The best partners, including advisors, suppliers and other businesses, want to work with them, often on favourable terms
They have an edge in accessing highly competitive investments and commercial transactions
Potential partners approach them with attractive and relevant commercial opportunities
The best talent will want to work for their businesses and investments
Regulators and governments are more willing to hear their arguments and concerns

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89%

9 in 10 companies say they will not work with people who they deem to be a reputational risk

Reputation is fundamental to effective business. Banks, lawyers and other professional advisors are much more sensitive about who they work with. Business partners are incredibly cautious about the people and companies they partner with. And consumers are increasingly concerned about the companies that they buy from. Successful individuals with powerful reputations are able to stand apart from their competitors and turn their standing into a business advantage.

Intelligent solutions

Every family has different communication needs. Our family communications services are designed to suit your individual requirements.

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Reputation & Media Monitoring

We watch print media, social media, blogs, public records, leaks, and everywhere else, both offline and online, for references that could pose a risk – or opportunity – to our clients and their reputations.

Digital profile & reputation management

We help private clients proactively take control of how they look online, especially on popular websites and search engines. We ensure their digital profiles represent who they really are.

Family office website creation

We build, design and launch family office websites for private individuals and families, ensuring that information about them online is accurate, up-to-date and representative.

It’s time. Find out more about the power of reputation.

Every person we work with needs a bespoke solution. Your needs are paramount and we shape our services to best meet your requirements.

Effective communication will give you the reputation you need to achieve your goals as well as circumvent the risks that plague successful families. To discuss taking control of your communications, fill out our contact form or contact us directly.

enquiry@transmission-private.com

+44 (0) 208 0641 829