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Research: Selling up risks reputation damage

In June’s research report, we looked at the reputational risks of selling a business and why getting the communications wrong during a sales process can cause long-term damage to the business and the founder.

man being recorded in interview

Selling a business is one of the most stressful events an entrepreneur can go through. While much research has been conducted into the financial risk of selling a business, the same level of attention has not been focussed on the reputational risks.

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In Q1 2021, Transmission Private commissioned research to find out what the reputational risks are when selling a business and how communication plays a pivotal role in ensuring the sale process goes smoothly.

Selected findings and recommendations

Plus, more raw data from our survey of 2,000 members of the public... and practical, hands-on suggestions on how to manage your risk and respond to potential issues. Download the full report below.

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Transmission Private publishes a monthly newsletter that tracks the future of reputation management for private clients.