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What do the public think of wealthy families?

Read the surprising results of the first comprehensive quarterly survey into what shapes public opinion on super-wealthy families, undertaken by Transmission Private, and get practical guidance to shape opinions in a positive way.


The reputational and privacy risks to families have never been greater. Evidence and data-led insight is the key to wresting back control, changing perceptions and getting on the front foot.

“Privacy is changing. Social media has exploded the line between public and private, and reverberations will be felt for years to come. There will be more information online about families in the future. Having accepted that reality, it is the responsibility of families, and their advisers, to know what is out there – and, critically, curate that information to project a positive, representative, and balanced image of the family.”

Key headlines

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Transmission Private publishes a monthly newsletter that tracks the future of reputation management for private clients.