The reputational and privacy risks to families have never been greater. Evidence and data-led insight is the key to wresting back control, changing perceptions and getting on the front foot.

“Privacy is changing. Social media has exploded the line between public and private, and reverberations will be felt for years to come. There will be more information online about families in the future. Having accepted that reality, it is the responsibility of families, and their advisers, to know what is out there – and, critically, curate that information to project a positive, representative, and balanced image of the family.”

Key headlines

• Employee welfare has one of the biggest positive (and negative) impacts on reputation – providing practical, and unexpected, routes for many families to positively control, and recover, their reputations.
• Philanthropy is not an effective way for families to recover their reputation, although it does extend a family’s social capital and networks. Charitable activity should not be pursued exclusively for reputational gain.
• For many more actionable results that can guide strategies for families to engage external stakeholders, such as the public, banks and government, download the full results.