Jordan Greenaway, Managing Director at Transmission Private, recently commented in Knight Frank’s The Rural Report 2022, edited by Andrew Shirley. Knight Frank is the UK’s leading independent real estate consultancy, with over 380 offices worldwide and over 125 years of experience. The Rural Report is the consultancy’s dedicated magazine for rural property owners and businesses, focusing on the issues, news and insights that matter to the rural economy.

Summary

• Companies should be authentic and do more than simply claim to support diversity.
• “What a company is doing in terms of diversity and inclusiveness is a primary driver for young people interacting with brands.”
• Instead of ticking a box, businesses need to look at their individual situation to identify how they can make a difference for the right reasons, says Jordan.

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