Our Managing Director, Jordan Greenaway, recently spoke at the Jersey Private Wealth Conference 2021 on the topic of purpose-based investing and ESG.
Hosted at The Brewery in London, the conference brought together more than 500 delegates to discuss the issues and challenges facing private clients and the wider private investment industry, with keynote speakers such as Rachel Botsman and Rt Hon Lord Sebastian Coe CH KBE.
Jordan Greenaway, Managing Director of Transmission Private, spoke on a panel moderated by Andrew Shirley, Head of Rural Research & The Wealth Report Editor at Knight Frank.
Co-panellists included Sally Tennant OBE, Founder, Acorn Capital Advisers; Jessica Crane, Executive Director, London & Capital, and Nicola Barber, Head of Charities, James Hambro & Partners.
Summary of contribution
- ‘Purpose’ is a deep-felt sense of alignment with how a family’s financial capital is put to work
- The trend of purpose-based investing has not being driven by public pressure or media scrutiny. With the exception of the very biggest families, UHNWIs do not draw that much public attention or media scrutiny
- Instead, it is being driven by all generations’ growing sense of responsibility. Interestingly, our research shows that the 25-50 age group is more moved by sustainability trends than the 18-25 group, who are more focussed on diversity issues
- It is also being driven by the growing precedence that partners, including financial partners, put on reputation. Business partners now want to work with families with strong reputations
- If a family has not put in place a strategy to shore up their reputation amongst such partners, they will increasingly lose out to partners that have
- The reputation management industry needs to go further in measuring, monitoring, and evaluating reputational capital
- Success comes from the alignment of a family’s internal purpose, how the family’s assets are put to work, and the family’s perception amongst important stakeholders