Events are an essential way for entrepreneurs, investors and other private clients to extend their networks as well as cement important relationships with stakeholders, including business partners, employees, investors, the local community and the media. Events are a powerful way for clients to build and extend their social capital.
We have organised some of the most high-profile and largest events in Europe. We work with families to organise charity galas with thousands of attendees as well as small intimate dinners for, perhaps, as few as ten people in all. We support individuals who want to run high-profile, well-publicised events to enhance their reputation as well as families who want to run entirely private events held on a completely confidential basis.
Identifying strategic guests to invite
We have the expertise to advise families and successful individuals on who should be invited to their events, including those people who currently lie outside of their networks. The core value of effectively-run events comes from their ability to provide a platform for clients to build new relationships with individuals who could advance their personal or business interests – as well as deepen relationships with existing contacts. It is essential that this opportunity is not lost when organising events. We conduct extensive research to identify individuals who it would be useful for the client to know, with a view to curating a comprehensive guest list for events.
Designing an attractive and compelling event
We have decades of expertise running high-profile events, meaning we have the know-how to design compelling events, whether that is through securing prestigious venues, arranging entertainment, or organising high-profile guest and celebrity speakers. The form of an event is essential for attracting appropriate, high-quality guests, and this structure must be defined by the event’s target guest list. One particular audience may be drawn to a small event with a high-profile political speaker, while another type of audience may prefer a large gala event with entertainment. We can advise on the most appropriate format.
Managing the process end to end
We have the skillset and team to manage the process end to end, whether that is sending out invitations, arranging catering and entertainment, or ensuring the smooth running of the event on the night. One of the most frequent mistakes that clients can make is thinking that the event finishes immediately after the evening. Often the most important part of an event is effective follow-up on the next day, ensuring that new contacts that were made on the evening become long-term, deep relationships. We become a single point of contact for the clients, managing the event from conceptualisation to follow-up.
How can we help?
Every situation needs a bespoke, thoughtful approach, blending our technical expertise. Contact us today to start a discussion about how we can support you and your family.
To speak with one of our London communications adviserscall us on +44 (0) 207 556 1040. Or if you are based elsewhere in the world, you can call us on +1 (917) 451-5021. Alternatively, contact us online.
